Honest comparison
RoofPropage vs. B12
A fair, plain-English look at B12 and RoofPropage for a roofing website — what each one is, who it’s for, and where they differ. The short version: other builders hand you a website; RoofPropage builds you a roofing site made to book jobs. We don’t guess at B12’s prices — check their own page for those.
General AI builder with optional done-for-you plans (not roofing)
What B12 is
B12 is a general-purpose AI website builder — not roofing-specific. On its published plans you build the site yourself with AI; a team builds it for you only on separate expert plans priced on request.
Who it’s for: Small businesses in any industry that want a general website they build with AI (or pay a team to set up) and don't need roofing-specific pages, photography, or service-area structure.
Its strengths
- AI drafts a starting point so you don't begin from a blank page
- A free tier to start on a B12 subdomain
- An established general platform used across many industries
Last checked September 2026
B12 and RoofPropage, side by side
Qualitative facts only — no competitor prices, tiers, or contract lengths. Check their own page for pricing.
Built for roofing
B12
No — general purpose
RoofPropage
Yes — roofing pages, photos, service areas
Who builds it
B12
You do, with AI — a team builds it only on their expert plans
RoofPropage
Done for you
Paid plan
B12
A paid monthly plan — check their site for current pricing
RoofPropage
$49/mo, only when you publish
Free tier
B12
A free tier on a B12 subdomain
RoofPropage
$0 to build & preview your whole site
Roofing content
B12
You'd add it yourself
RoofPropage
Up to 20 pages built for your city and the work you do
| What’s compared | B12 | RoofPropage |
|---|---|---|
| Built for roofing | No — general purpose | Yes — roofing pages, photos, service areas |
| Who builds it | You do, with AI — a team builds it only on their expert plans | Done for you |
| Paid plan | A paid monthly plan — check their site for current pricing | $49/mo, only when you publish |
| Free tier | A free tier on a B12 subdomain | $0 to build & preview your whole site |
| Roofing content | You'd add it yourself | Up to 20 pages built for your city and the work you do |
Facts about B12 last checked September 2026. Source: b12.io/pricing
We don't list competitors' prices here — they change. Use the link to each company's own page to check their current pricing yourself.
Where RoofPropage differs
What you get with RoofPropage
- RoofPropage is built for roofing: a site of up to 20 pages with service-area pages and real roofing photography, out of the box.
- It's tuned to your city and the work you do, from a few plain questions.
- Every published site includes a lead form that emails you each quote request.
Free to build and preview. You only pay when you publish.
- $0 to build — answer a few questions and preview your whole site free, no account, no card
- $49/mo, and only once you publish — one flat price, no setup fee, no add-ons
- A complete roofing site of up to 20 pages, built for your city and the work you do
- Built in about a minute — no kickoff call to book
- Real roofing photography and a lead form that emails you every quote request
- No contract — cancel whenever; your account and your work stay
- Edit any headline, paragraph, or photo yourself, any time
- A custom domain of your own — we’ll get you one, or connect one you already own (no extra charge from us)
See your roofing site — free. Then decide.
No account, no card — answer a few questions and click through your whole roofing site in about a minute. It’s built to book jobs, not just to look nice.