How your site gets found in search

You don't need to know anything about search engines to use RoofPropage. Here is what is already done for you, what we refuse to do, and the part only you can do.

What is built in#

1. A search title on every page that names your town. Your home page reads "Your Business — Roofing in Your City"; each town page reads "Roofing in Town — Your Business"; service and material pages follow the same pattern.
2. A short description for every page, trimmed so it never cuts off mid-word.
3. A page for each town you serve, plus a service-areas hub page. Add more under "Pages" with "Add city".
4. A sitemap (a list of every page on your site) that search engines read. While you're on your roofpropage.com address, our main sitemap lists your home page; your site also has its own sitemap listing every enabled page (and once you're on your own domain, that one is the sitemap search engines use).
5. A robots file, which tells search engines what they may look at. Live sites are open to search engines.
6. Structured business data: your business name, city and state, phone, services, opening hours, and an FAQ block, written in the format Google reads. Star ratings are only included when you entered a real rating and review count.

What we deliberately do not do#

We never invent reviews or star ratings. We never make up a street address, ZIP code or awards we don't know about. We don't stuff pages with repeated keywords. And while your site is a free draft it is marked so search engines skip it, and while it is hidden every page answers "page not found"; the moment you publish (or put a hidden site back online), it opens up. Our demo sites stay out of search so they never compete with real roofers.

What only you can do#

For local trades, the Google Maps results are driven by your Google Business Profile, not your website. Claim it, put your site link on it, add real photos, list your towns, and ask happy customers for Google reviews. The "Get found on Google" card in the classic editor pre-fills the text for each step. See Your first week after going live.

How a custom domain changes things#

With your own domain, your site's real home becomes that address. Every page, the sitemap and the business data point at your domain, your domain serves its own robots file and sitemap, and the roofpropage.com address permanently forwards there so Google sees one site, not two. If you bring a domain you already use, your search history stays with it. Either way it is your domain. If you brought your own, nothing changes when you cancel. If we registered it for you, use "Transfer this domain out" in the "Custom domain" card before its renewal date: after you cancel we stop paying its yearly renewal, so it would otherwise expire when the year is up. See Connect a domain you already own and Moving from an old website.

What happens next: nothing to switch on. Every page is already set up when you publish. When you add a town or a service page, it joins your sitemap and your site menu automatically.